Dove brand soap has gone full Social Justice Warrior, featuring a man who says they are not only a woman (i.e., transgender), but they are a mother.
To be clear – In Dove’s ad, the baby’s biological father identifies as the mother.
Moms, get ready to be insulted as this man attempts to appropriate motherhood in the latest assault on women. The biological mother says in one clip:
“Everybody has ideas about what it means to be a good mom and most people feel they have a license to tell you what they think it means to be a good mom.”
Sorry dear, but you’ve made the case yourself that everyone should weigh in on your ridiculousness. As a woman and as someone who has carried and given birth to two children, I find have a license to tell you how insulting this is.
The transgender ‘mom’ says:
“We are both his biological parents. You get people who are like ‘what do you mean you’re the mom? I’m like yep! We’re both gonna be the moms!’
Yeah… Um, no. You’re not the mom. You didn’t give birth to your kid. You can’t give birth.
As for Dove, they clearly didn’t learn anything from Target’s downfall. Brace for your sales to crater.