Don’t let the media fool you, NFL sponsors are paying very close attention to the fan backlash against anthem protests.
Anheuser-Busch is specifically asking customers for their opinions on the company’s sponsorship of the NFL, a deal worth $1.5 billion making Bud Light “The Official Beer Sponsor of the NFL” through 2022. In fact, the company has added a prompt to the customer service line due to the overwhelming number of people calling to register a complaint.
Here is the information on calling Anheuser-Busch’s customer hotline:
If you call (800) DIAL BUD or (800) 342-5283, a recording offers several options with option 1 directly referencing the NFL sponsorship.
“If you are calling with questions or comments about Anheuser-Busch’s sponsorship of the NFL, press one.”
When you press option 1, the recording asks yet another question seeking your input:
“At Anheuser-Busch, we have a long heritage of supporting the nation’s armed forces, veterans and military dependents. The national anthem is a point of pride for our company and for the 1,100 veterans that we employ. Please feel free to share your feedback after the tone.”
The company recently released a statement regarding its sponsorship to CNS News:
These are complex issues that require in-depth discussions and nuanced debate. What I can say is that at Anheuser-Busch we have a long heritage of supporting the institutions and values that have made America so strong. That includes our armed forces and the national anthem as well as diversity, equality and freedom of speech. We proudly employ over 1,100 military veterans and we work every day to create an inclusive environment for all of our employees. Because only together can we achieve our dream of bringing people together for a better world.
It is apparent the corporate NFL sponsors are realizing the anthem protests are extremely unpopular with NFL fans and the general public. Last week, DirecTV began offering refunds to customers who wished to cancel their premium package for out-of-market games. Needless to say, a company the size of Anheuser-Busch can exert considerable influence over the league’s corporate office.
Furthermore, Anheuser-Busch is also a sponsor of the NFL Players Association, the AFL-CIO affiliated labor union that has defended the players engaged in the anthem protests.
Click here for more information on where Anheuser-Busch stands on all the issues in 2ndVote’s database.
This article was originally published at 2ndVote.com.
Related Articles from 2nd Vote at American Lens: