Month: August 2021

In a world in which so many things are constantly changing, what is a brand to do? Look no further than the latest trend in fashion and beauty for a…Continue readingHow Lifestyle Brands Stay Relevant

Behold, the state of masculinity in 2021: hair sticking out in crazy ways, gray flecks surfacing, saggy pants, and lately, crossover styles which include ladies loungewear as a gender-indistinctive style.…Continue readingHow Hustle Culture is Changing Traditional Gender Roles

Many people never turn their head and notice the advertising that precedes their software purchases or adopt things just because they are offered. I mean what makes residential elevators different…Continue readingGrowing Your Influence Business with Sponsored Features

Do you know the major industries in the world where great opportunities are lurking? Read on to find out more about the action happening around the globe and see where…Continue readingExploring the B2B World Hidden from the Traditional Mass Market

In 2012, Jason Handman tried to make a point about customer segmentation by telling a story about his aunt. She was a nurse and she worked for a medical insurance…Continue readingDoes Direct Marketing Still Work in 2021?

A way to market your organization that both marketing professionals and sales professionals will appreciate is a collaborative marketing and advertising campaign. This will not only increase brand awareness, it…Continue readingCollaborative Marketing and Advertising Campaigns

Tracking the number of calories in food in the United States may make you want to cry, but tracking the quality of consumer goods that consumers actually buy might make…Continue readingA Closer Look at Consumer Goods Quality Control Mechanisms

In order for small businesses to remain competitive in today’s marketplace, understanding the “business trends of the 21st century” will be crucial. It is vital that these companies stay abreast…Continue readingSix Business Trends That Will Drive Your Business Forward in 2021