How to Come Up with Content Marketing Ideas
Content marketing is a type of marketing that focuses on attracting, engaging, and retaining an audience by creating, publishing, and distributing relevant articles, podcasts, videos, and other media online. It is used by businesses to generate leads, expand their consumer base and increase sales, as well as increase their brand awareness by engaging the online community.
Content marketing is done according to the needs of the customer. All the information created in a variety of formats is published in a way that attracts the attention of customers. It also requires the regular creation of a large amount of content to retain the interest of the consumers.
Stock photo via Dreamstime Stock Photos
Generating new content marketing ideas
In order to resonate your brand ideas with the target audience, it is necessary to generate fresh and unique ideas while marketing. If devoid of engaging content, no amount of marketing and product promotion can help to increase sales. Some tips are followed by even the most seasoned content marketers to come up with fresh and unique, relevant ideas.
Consult Quora and Reddit
Websites like Quora and Reddit are a goldmine for content marketers. They give valuable information about the target demographics. Using search options on these websites, one can search for anything and everything and find out the views of other people on the topics. It will provide a marketer with an idea of what people want and allow them to develop a marketing strategy accordingly.
A lot of major publishers like Buzzfeed and Huffington keep an eye on sites like Reddit to track events or topics that might blow up in the near future. Similarly, a marketer can also keep track of current viral events and can map a marketing strategy that will fall in line with the current trend, thereby garnering more attention from the public.
Swipe file
It is always important to keep a swipe file in which you can store your ideas, some beautiful graphics that caught your eye, or even some catchy subjects in an email that you can revisit later and develop into marketing ideas. If you get a brainwave suddenly and come up with an extremely remarkable idea, then you can save it in your swipe file and use it later when needed. It will help you revisit all your previous plans and ideas easily. Always keep on adding to your swipe file collection, and sometimes it may motivate you to club together ideas and create a novel one.
Navigate the online jungle
Social media groups like Facebook or LinkedIn groups, depending on your business or industry, are an excellent place to find out about relevant topics that people are interested in. These groups share articles and have conversations on topics that interest and intrigue them. By navigating such groups, a marketer will be able to determine the topics that can pique the interest of the target audience and create a game plan accordingly.
Brainstorming
Not everyone may be able to come up with grand ideas all by themselves. Therefore, it is important to have a good old-fashioned brainstorming session with all your teammates. Different people approach the same thing from different perspectives. This will help you to assess the various finer points of a topic that you may have accidentally missed out on. You can use whiteboards to jot down the ideas of all the team members and combine common themes to form a cohesive strategy. Such group attempts will bring in more remarkable ideas than individual efforts.
Watch the competitors
It is extremely important to keep track of what your competitors are doing since you share the same audience. See what and how they are talking to their audience and try to find a twist you can add to it. Always take note of the hashtags that are trending and the relevant content that your competitors are sharing on their social media for customers. You should also be watchful of the keywords that are being used.
Repurpose
It is not always necessary to begin from scratch when you are trying to come up with a new marketing plan. You can always repurpose existing strategies that resonate with current trends. You can recycle blog posts, videos, and other media and remodel them to meet your current needs. This can save a lot of effort spent on unnecessary tasks.
Coming up with new and exceptional ideas regularly is a challenging task that can test even the most experienced content marketers. The trick is to look at a topic from all possible angles and to be creative.
Stock photo via Dreamstime Stock Photos
Content marketing is a type of marketing that focuses on attracting, engaging, and retaining an audience by creating, publishing, and distributing relevant articles, podcasts, videos, and other media online. It is used by businesses to generate leads, expand their consumer base and increase sales, as well as increase their brand awareness by engaging the online community.
Content marketing is done according to the needs of the customer. All the information created in a variety of formats is published in a way that attracts the attention of customers. It also requires the regular creation of a large amount of content to retain the interest of the consumers.
Generating new content marketing ideas
In order to resonate your brand ideas with the target audience, it is necessary to generate fresh and unique ideas while marketing. If devoid of engaging content, no amount of marketing and product promotion can help to increase sales. Some tips are followed by even the most seasoned content marketers to come up with fresh and unique, relevant ideas.
Consult Quora and Reddit
Websites like Quora and Reddit are a goldmine for content marketers. They give valuable information about the target demographics. Using search options on these websites, one can search for anything and everything and find out the views of other people on the topics. It will provide a marketer with an idea of what people want and allow them to develop a marketing strategy accordingly.
A lot of major publishers like Buzzfeed and Huffington keep an eye on sites like Reddit to track events or topics that might blow up in the near future. Similarly, a marketer can also keep track of current viral events and can map a marketing strategy that will fall in line with the current trend, thereby garnering more attention from the public.
Swipe file
It is always important to keep a swipe file in which you can store your ideas, some beautiful graphics that caught your eye, or even some catchy subjects in an email that you can revisit later and develop into marketing ideas. If you get a brainwave suddenly and come up with an extremely remarkable idea, then you can save it in your swipe file and use it later when needed. It will help you revisit all your previous plans and ideas easily. Always keep on adding to your swipe file collection, and sometimes it may motivate you to club together ideas and create a novel one.
Navigate the online jungle
Social media groups like Facebook or LinkedIn groups, depending on your business or industry, are an excellent place to find out about relevant topics that people are interested in. These groups share articles and have conversations on topics that interest and intrigue them. By navigating such groups, a marketer will be able to determine the topics that can pique the interest of the target audience and create a game plan accordingly.
Brainstorming
Not everyone may be able to come up with grand ideas all by themselves. Therefore, it is important to have a good old-fashioned brainstorming session with all your teammates. Different people approach the same thing from different perspectives. This will help you to assess the various finer points of a topic that you may have accidentally missed out on. You can use whiteboards to jot down the ideas of all the team members and combine common themes to form a cohesive strategy. Such group attempts will bring in more remarkable ideas than individual efforts.
Watch the competitors
It is extremely important to keep track of what your competitors are doing since you share the same audience. See what and how they are talking to their audience and try to find a twist you can add to it. Always take note of the hashtags that are trending and the relevant content that your competitors are sharing on their social media for customers. You should also be watchful of the keywords that are being used.
Repurpose
It is not always necessary to begin from scratch when you are trying to come up with a new marketing plan. You can always repurpose existing strategies that resonate with current trends. You can recycle blog posts, videos, and other media and remodel them to meet your current needs. This can save a lot of effort spent on unnecessary tasks.
Coming up with new and exceptional ideas regularly is a challenging task that can test even the most experienced content marketers. The trick is to look at a topic from all possible angles and to be creative.