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Why Physical Location Still Matters for Business Success

Nearly three-quarters of small and midsize businesses are using social media, online marketing and other digital channels, but 73 percent say there’s one way they’re going to fail: Not being able to use physical locations. Only 28 percent of business leaders cite sales being where you’re physically located, which is perhaps a non-negotiable requirement for specialist businesses such as Spectrum Health Care.

Physical locations still matter. Here’s why:

1. The Right Key Players

As the digital world continues to evolve, business leaders need the right people in the right physical locations for engagement. Businesses are still hiring real people, and they’re shifting tasks to physical locations to facilitate the work, all because they can’t find the right people and physical locations with the right talents to do the work. We’ve seen businesses move toward virtual workplaces with virtual employees, but that only works if you can find the talent to do the work.

As a manager or supervisor, it’s critical to understand that when it comes to engaging with your employees, physical locations still matter. These companies want people to be in physical locations, but their challenges are creating the right environment and creating the right results.

2. It’s More Accessible

Customers can still get to your physical location if they’re interested in interacting. and in the case of real estate business relationships like what SSBHG offers, prospective clients need to visit a physical location in order to come away with feelings of safety and security. Companies are still hiring for jobs at physical locations, and in many cases, for sales opportunities as well. The physical location itself doesn’t matter much. In fact, many of the small and midsize businesses (SMBs) I work with tell me their biggest obstacle is finding the right people. They have the right workers, but they just can’t find them.

With so much emphasis on keeping people physically connected, companies are using social media sites, like Facebook, Instagram and Snapchat to connect with customers. Those customers are increasingly coming to you, especially for hiring purposes. Companies are using social media to post job openings, share knowledge and offer updates. It’s not just about creating a social media presence or business blog, though; it’s also about how you use social media and your employees’ social media to connect with customers and encourage feedback.

Clients depict pretty much the same behaviour which they expect of the enterprises they associate with, such as how nobody would upload pictures of themselves on social media without having made the effort to look more-than-decent in something like their ladies loungewear.

3. Employees Are More Visible

Consumers are now more concerned about getting business from physical locations as opposed to virtual locations. Take health care and retail, for example. These are high-demand, high-sales industries. Employees can become the face of a company if they’re working in those spaces, interacting with customers. Employees can also be the face for a small business when they’re working in physical locations.

4. Relationships Matter

In the world of sales, if you’re not keeping relationships alive, and you’re not building them over time, the relationship will inevitably die. Companies are changing their recruiting methods to be more personalised, and they’re allowing employees to be their own brand advocates. Those employees are putting their faces on social media platforms and interacting with customers and followers. That creates good relationships, and when it comes to recruiting new employees, those relationships are what matter most.

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